Supercharge your Website turn visitors to LEADS


Making good decision starts with good data

The internet landscape has become so competitive. There are millions and millions of websites, each carrying their own message that targets a specific audience. What is amazing though about being in this new era, a lot of things are now measurable.

Use your Skillsfurture credit for this 2 days class, a hands-on guided course for you to learn WHY visitors are not converting, WHAT pages generate interest, HOW to ROI paid campaigns and more. Be one of the 18,000+ who have benefited from WACA’s (Web Analytic Consultant Association) training, WACA is Japan's leading web analytics training company.

Learning Outcome

  • Understand Web Analytics Techniques
  • Master Google Analytics Operations
  • Improve User Experience on Your Website
  • Increase Online and Offline Conversion
  • Recommend Solutions from Web Data Insights
Participants should have some basic html coding, and admin access to a website.

Day 1 - Google Analytics Essentials

Introduction to Web Analytics
  • The Digital World
  • Web Analytics The Framework
  • Google Analytics The Tool
  • What is Web Analytics
  • PDCA Continuous Improvement

How Google Analytics Works
  • Google Analytics Platform
  • Google Essential Terminology
  • Setup and Manage Account
  • Setting Up Filters
  • Setting Up Goals
  • Lab Practical

Google Analytics Data Collection
  • Data Collection Overview
  • Tracking Code Implementation
  • Setup Event Tracking
  • Setup Campaign UTM Tagging
  • Users, Sessions and Interactions
  • Lab Practical
  • Class Exercise – Calculating Session Duration

How to Navigate Google Analytics Reports
  • Navigate Report Overview
  • Navigate Audience Report
  • Navigate Acquisition Report
  • Navigate Adwords Report
  • Navigate Behaviour Report
  • Navigate Conversion Report
  • Lab Practical

Day 2 - Web Analytics Essentials

Why Business Analysis
  • The 3C Marketing Framework
  • What is Communication Design
  • Learn about Customer Journey
  • Macro and Micro Tools

KPI and Planning
  • What is KPI, KGI, KSF
  • Four Types of Website KPI
  • Macro and Micro Conversion
  • Case Study

Designing a Blueprint
  • Design A Measuring Plan
  • ​Design A Infrastructure Plan
  • Understand Log File Analytics Platform
  • Understand Packet Sniffing Analytics Platform
  • Understand Page Tagging Analytics Platform
  • Data Collection Problem
  • Create and Implement a Blueprint

Analysing Trends
  • Qualitative Analysis
  • Segmentation and Context
  • Google Advanced Segment
  • Google Secondary Dimensions
  • Web Server Log Files
  • Web Server Status Codes
  • Class exercise – Analysing Metrics

Analysing Traffic or Referrers
  • Why Traffic is important
  • Basic Search Engine Optimization - SEO
  • Basic Pay Per Click - Google Adwords
  • Social, Email and Referrer
  • Class Exercise – Ad Effectiveness

Analysing Content
  • Why Content is Important
  • Keywords and Intend
  • Funnel Strategy and KPI
  • Landing Page Optimization (LPO) A/B testing
  • Entry Form Optimization (EFO)
  • Case Study
  • Class Exercise - Bounce rate and exit rate

Report and Dashboard
  • Good Web Analytics Reporting
  • Effective Report Writing
  • Develop Logic in Reporting
  • Google Report Sampling
  • Google Custom Report
  • Google Dashboard / Data Studio

Certification - the class will prepare you for

  • Google Analytics GAIQ certification
  • WACA Associate Web Analytics Consultant certification

What some say about our training:

"The training was an easy and accessible introduction to web analytics. The trainer managed to cover business and technical aspects in a balanced manner and was helpful in getting participants to understand the overall goals, methods and challenges of web analytics. I particularly enjoyed the real life case studies shared by the trainer and would recommend this workshop to people who are new to this domain" Lee Yuan Harng, Data Science Consultant

"The training was very informative. For a beginner like myself, starting from exploring stage and now has been given the responsibility to lead the Digital Marketing (DM) dept. in my company, the training given by WACA has given me a good start and structured guidance. Highly recommend for DM’s newbies" Chin Wai Hong, Marketing Manager

"Content was quite precise proving a good overview. Good delivery style with real examples.Trainer demonstrated excellent technical knowledge and subject matter expertise, provided good context and explained scenario specific use cases which kept the training session very engaging" Soumyajit Sarcar, Senior Manager

Trainer's Profile:

Certified as a WACA Master Web Analytics Consultant, David is also Google Analytics trained and certified. His web analytics training focuses on helping you to apply the knowledge to a real business environment. Just as David brings impactful web analysis to every of his projects, he understands the value and importance of application. Beside web analytics David is also a SEO practitioner and trainer. His other certification includes Google Adwords and Linux RedHat Administrator.

​David has worked with brands like The Hour Glass, JLL, NTU, CapitaLand, Gardens By The Bay​

Course Fee covers - WACA text book, WACA and Google Analytics exam

Preview a sample of our text book here

Email us at training@beaconcom.sg for group signup discount

What you need to know for SkillsFuture:

SkillsFuture Credit is for all Singaporeans aged 25 and above.

Our course code on Skills Future Portal is CRS-N-0040785

How to claim your SkillsFuture credit

Step 1: Email us at skillsfuture@beaconcom.sg for instruction regarding payment as Peatix receipts are not accepted on SkillsFuture credits.

Step 2: An invoice with claim instruction will be emailed to you within 3 days after payment.

Step 3: IMPORTANT - you need our official invoice for SkillsFuture credit claim.

Apr 7 - Apr 8, 2017
[ Fri ] - [ Sat ]
9:00 AM - 6:00 PM SGT
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City Square Mall
Standard SOLD OUT $600.00
Venue Address
180 Kitchener Rd, #09-10, City Square Mall, Singapore 208539 Singapore
Beacon Communications Inbound Marketing Consultants